Second Sight Final Presentation
The concept behind this design was a fictitious company by the name of Second Sight. Second Sight is an augmented reality glasses that allows for the wearer to simply attach it on to whatever glasses or sunglasses that they already have. The idea behind the brand book was a culmination of research on the brand and formulation. The brand book simplifies this research for the client but also providing the necessary information to get the client to understand what lead to this information and chosen campaign.
Showcase your love for Second Sight with a t-shirt
Promotional glasses for events.
Placing an order, learning about the company, events and contact information. The website is the go to place for all things Second Sight related.
A moving promotion is exactly the concept idea that was chosen for Second Sight. Reaching as many people as possible is the goal for this new company.
A facebook page provides updates, images and events to keep consumers in touch with the brand. A facebook page also increases company to consumer feedback. It also allows for consumers to post their suggestions and images to the page for everyone else to see.
The ultimate form of awareness is an outdoor billboard.This is a great tool for Second Sight becasue it allows for sonsumers to experience the reach of this company. This particular billboard creates conversation.
Instagram is a great tool to reach many consumers not only the target market for Second Sight. Giving Second Sight a social media presence shows potential and current users about new information as well include contest.
Simple branding allows for Second Sight to make presentations to various companies in which it wants to partner with.
This is an outdoor poster that was created for Second Sight simply to create awareness for the brand. This poster is suppose to generate hype and conversation about the brand.
The final static moodboard for Second Sight that showcases all elements that encompasses the brand.
This was the static mood board that was created for Second Sight.
The official Second Sight logo in color. Gears were chosen becasue it represents technology and how Second Sight is ever increasing its knowledge to improve.
Black & White version of the logo